I guess it’s not the sameĀ as reinventing myself. It’s just trying to doing that thing that seems to be required now: having a brand, building a platform. Going whole-bore into social media. Letting the world know who you are, and what you are up to.

Branding myself, so far, has not been painful, unlike that branding that goes on in Texas among cattle. It involves, mostly, taking photos of the giant butterfly ceiling kites at Copperfield’s Books in San Rafael. I’ve used one of them as the header image on this website and blog.

I’ve also used one of my butterfly kite photos on the front and back of my card (above), which I designed online. Easy and fun.

Here are some more kite photos:

Butterflies make a good brand, don’t you think?